This LA radio station is doing something that no other is doing right now

Bilingual Latin popular presumption KLLI (Cali 93.9 FM) has gone with an on-air lineup solely of women connected the aerial for overmuch of its schedule. All daytime shifts are present held by women, and the presumption claims it is the archetypal clip this has ever been done successful the past of Los Angeles radio.

While I haven’t yet confirmed if that past portion is accurate, it is perfectly the lone presumption doing truthful now.

Angelica Vale starts the time astatine 6 a.m., followed astatine 10 by Caro Marquez, and Melissa Rios from 3-7 p.m.

Moreover, successful this epoch of negativity, Cali stands retired by trying to beryllium arsenic uplifting connected the aerial arsenic possible. “We’re conscionable getting started,” said General Manager Irma Barrios, who is arrogant of the occurrence the presumption has seen frankincense far. “And it’s going to beryllium a batch of fun.”

Long-distance local?

When the FCC realized that section communities were being near down successful the post-deregulation epoch of radio, it began licensing low-powered stations designed to super-serve those aforesaid communities. And portion not perfect, the thought is not lone dependable but needed. Indeed, the large broadcasters often don’t adjacent person a section workplace anymore, and programming is often done from cities thousands of miles away.

But what happens erstwhile the low-powered assemblage stations are themselves tally from a metropolis thousands of miles away? We’re uncovering retired close present close here, arsenic KLBP-LP (99.1 FM if you are adjacent Long Beach; online astatine klbp.org) General Manager Rose Lozon announced connected her Instagram that she’s been successful Philadelphia for a portion now.

“So the cat’s retired of the container … We moved to Philadelphia, intuitively pursuing immoderate opportunities,” she announced. “I emotion the culture, the activism, the food, the nature, the radical … and I’m conscionable truly truthful genuinely happy.”

She hasn’t resigned from her station arsenic GM of the LPFM assemblage presumption she runs, astatine slightest yet. In her Instagram message, she writes that October is erstwhile she plans to bash so, though she plans to enactment connected arsenic an advisor.

Considering the tone of what a section presumption is and should be, I anticipation the adjacent GM is simply a subordinate of the community.

Country Guest

Superstar Jason Aldean has taken implicit the midday displacement connected Go Country (105.1 FM) for the period of September. Weekdays from 10 a.m. to 2 p.m., Aldean tin beryllium heard spinning the tunes on with friends Hardy and Lainey Wilson, some of whom are portion of Aldean’s Back successful the Saddle circuit of concerts. The impermanent displacement runs done September 24th.

Letter of the Month

In effect to my file past week regarding however to get young listeners backmost to radio, I received this from scholar Mark Bradley:“I person 5 kids successful their 20’s and 30’s. They person Spotify, truthful they don’t request radio…The occupation is simply a deficiency of bully caller musicians. You don’t get it.”

Actually, I bash get it, and you do, too: They are listening to Spotify due to the fact that vigor doesn’t play what they want; that was precisely my point. The bittersweet happening is that programmers don’t get it. I conscionable don’t recognize wherefore they don’t retrieve history. The communicative is that successful the 1960s, Tom Donahue really reached retired to stations that had disconnected numbers — the ones having fiscal issues — and they were the ones helium would transportation his format to — the precise format that helped enactment FM vigor connected the map, and helped marque FM yet beryllium the predominate vigor band.

Why stations that are fundamentally losing wealth — and marque nary mistake, they are — don’t conscionable effort thing antithetic is beyond me. And beyond stupid. Radio needs young radical to survive.

Of people possibly if they support going the mode they are, I volition so get to bargain my ain station, erstwhile the worth is astir $10 full …