Lakers enter deal with new jersey sponsor Bibigo

The Lakers announced a caller jersey sponsor connected Monday evening: Bibigo, a Korean nutrient brand.

The logo spot that volition remainder connected the near enarthrosis of each Lakers jersey adjacent play is 1 of the collaborations betwixt the franchise and the institution successful a multi-year selling woody that volition besides see assemblage events. Bibigo replaces the team’s past jersey sponsor, Wish, and is the Lakers’ archetypal large planetary selling partner.

NBA jersey spot deals person averaged $7 cardinal to $10 million per year, according to The Athletic, though Wish reportedly was paying the Lakers betwixt $12 cardinal to $14 cardinal per year, and this 1 is apt worthy importantly much due to the fact that of a caller alteration successful NBA rules that allows teams to see their logos successful overseas concern deals. The Golden State Warriors reportedly person the astir lucrative woody astatine $20 cardinal per twelvemonth with Japanese e-commerce elephantine Rakuten.

The Lakers unveiled the concern astatine their El Segundo grooming facility, which has mostly been shuttered from nationalist events since the onset of the COVID-19 pandemic successful March of 2020. The Lakers volition statesman wearing their firm sponsorship erstwhile they unfastened the preseason connected Oct. 3 against the Brooklyn Nets. The team’s South Bay G League affiliate volition besides athletics a Bibigo patch.

Tim Harris, the Lakers’ president of concern operations, said speech from the firm magnitude of the partnership, determination are parallel taste interests betwixt the parties. The Lakers and Bibigo, for example, volition co-sponsor the “In the Paint” programme to item works by artists from Black and Indigenous communities, arsenic good arsenic different communities of color.