Cracker Barrel opens a ghost kitchen in Hollywood

There’s nary beforehand structure filled with rocking chairs, but Cracker Barrel Old Country Store has brought its Southern comfortableness foods to Hollywood.

The Tennessee-based concatenation has opened a virtual cognition called Cracker Barrel Kitchen, serving specified favorites arsenic pancake breakfasts, state fried steak and Double Chocolate Fudge Coca-Cola Cake to addresses successful this Los Angeles neighborhood.

Virtual kitchens, besides known arsenic ghost kitchens oregon unreality kitchens, don’t person eating rooms oregon hold staffs due to the fact that they aren’t intended to beryllium visited by customers. They are acceptable up to hole foods for transportation to people’s homes. In this case, the nutrient is being prepared successful a TGI Friday’s connected Western Avenue, according to the code listed astatine Uber Eats, 1 of Cracker Barrel’s third-party transportation partners.

Other transportation partners listed successful a quality merchandise are DoorDash and Grubhub.

Chains specified arsenic TGI Friday’s payment from partnering with virtual concepts due to the fact that it adds a gross to watercourse to their operations and maximizes usage of their room space, according to entrepreneurs specified arsenic Robert Earl of Virtual Dining Concepts.

But dine-in customers are a large portion of Cracker Barrel’s identity. Its locations are portion restaurant, portion retail store. Before and aft meals diners tin browse merchandise that includes location decor, clothes, toys, and nostalgic brands of candy. And those rocking chairs connected the structure are for sale.

Cracker Barrel has much than 660 locations successful 45 states, according to the quality release, but is simply a comparatively caller beingness successful Southern California. It has 2 stores successful the Inland Empire: Victorville, opened successful 2018, and Rialto, opened successful 2019.

Cracker Barrel Kitchen is the company’s 3rd virtual concept. The others are Chicken ‘n Biscuits by Cracker Barrel, disposable done 500 of Cracker Barrel’s stores, and the Pancake Kitchen by Cracker Barrel, disposable done astir 100 of Cracker Barrel’s stores.

Information: crackerbarrel.com